My career as a copywriter began in Dubai, so naturally I've written for fashion and luxury since day one (Dior > Chanel!). That being said, I've also written for fast food and canned tuna so my feet are firmly on the ground.

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I'm strategy and culture-focused, and love elegant ideas created to solve actual problems. I ranked as #2 Copywriter in the Middle East and North Africa two years in a row (2019 and 2020) and have been awarded by top festivals around the world, including Cannes Lions, D&AD, The One Show, and LIA. 

 

Others brands I've worked with include: Bloomingdale's, Saks Fifth Avenue, St. Regis Hotels, Chaumet, Burger King, Emirates Airlines, Donna Karan & DKNY, Reckitt Benckiser, and General Mills.

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